Technophobia puts Web 2.0 into Best Western site
Sheffield-based TechnoPhobia has launched the new UK website for Best Western Hotels.
The site - www.bestwestern.co.uk - includes several Web 2.0 features and is focused on improving customer relations and enhancing their online experience.
Digital specialist TechnoPhobia has focused on \"user journeys\", paying particular attention to the information architecture of the site in the design stage to ensure that content is presented that is relevant to each of the visitor.
Joanne Burman, head of e-commerce and distribution for Best Western Hotels GB, said: \"After reassessing our objectives at the beginning of last year, we had resolved to improve and modernise our online offering.
\"We identified the need to showcase our hotels and the unique features available at each one. More importantly, however, we really wanted to get inside the heads of our customers and provide them with a site that gave them ease of use, coupled with the free availability of information.\"