Propaganda keeps preaching gospel of ghd
Hair and beauty brand ghd launched its new styler on Monday with a TV-led advertising campaign. The activity continues the ghd Gospel series and aims to \"intrigue viewers and communicate the styler\'s versatility\".
Following a conventional media schedule, the 40-second commercials directed by music video director Phil Griffin, will run for six weeks on Channel 4, E4, Sky and Digital. Press, with outdoor and online advertising also featuring in the £800,000 media spend.
The campaign has been created by Propaganda, still under contract with ghd despite the account being subject to an ongoing review, with MediaVest Manchester handling media planning and buying.
Propaganda has also secured two new clients in recent weeks. Confectionary manufacturer Chupa Chups has appointed the Leeds-based agency to work on its Cremosa and Fruitella brands, while Sage - the business management software and services provider - has chosen the agency to develop a through-the-line campaign.