Channel 4 gets infectious with viral competition
Channel 4 and cult website Boreme.com have launched this year\'s Germ Awards, celebrating the phenomenon of virals.
The awards are looking to recognise the best commercially produced viral as well as virals produced by the general public. Entries can be submitted free, and entrants can submit as many entries as they like before the deadline of 31 March.
The winner of last year\'s best commercially produced viral was London-based Maverick for its campaign to promote racing simulation game Juiced.
Adam Gee, new media commissioner at Channel 4, and the man responsible for the channel\'s 4Talent initiative which launched the awards last year, said: \"More and more brands have invested in viral campaigns as they realise the entertainment value, reach and impact. With Germ, we\'re showcasing some of the best viral creativity international agencies have to offer.\"
Boreme.com founder Pete Brown said: \"In 2007, we expect companies to seek even more creative ways of getting their message across to consumers as they become more confident about using this marketing channel.\"
Enter via www.channel4.com/germ.