Profile Plus continues Leisure and Lifestyle strategy with new wins
Profile Plus has announced a clutch of new business wins in the leisure and lifestyle sector, an area that the agency is now focussing solely on after revealing a tighter focus to its new business strategy last year.
The Edinburgh-based team has won Polmaily House Hotel, a country house in Inverness-shire; Brentwood Hotels; and Harvey Miller Wine and Spirits - to promote the Portuguese rose wine, Lancers, as well as a number of other wine and spirit brands within the distributor’s portfolio.
The PR agency has also won business from the annual Spirit of Speyside Whisky Festival food initiative, which will include the first Spirit of Speyside Chef of the Year competition; the up-market Stockbridge Restaurant in Edinburgh; and the high-profile Scottish Hotel of the Year Awards.