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Bank of Scotland confirms Newhaven for Scottish Retail advertising

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By The Drum Team, Editorial

January 26, 2007 | 1 min read

It has been confirmed that Bank of Scotland has appointed Newhaven Communications to manage its retail-banking advertising campaigns in Scotland.

The new partnership with Bank of Scotland will focus on its market leading product range, as well as underlining its strong customer service values. Newhaven will develop both TV and print campaigns.

Steve Griffiths, head of Bank of Scotland marketing, said: "This is an exciting time for us as we invest in our Scottish advertising. Throughout this process we have placed a strong emphasis on delivering innovative and exciting campaigns, promoting our market leading products to new and existing customers.

"We're looking forward to working with Newhaven - a Scottish agency with an excellent track record of understanding Scottish customers."

Jonathan Shinton, partner at Newhaven, added: "The pitch process was intensive and required a full team effort from the agency. We are absolutely delighted to have been appointed and are extremely excited at the prospect of working with Bank of Scotland. This is a great win for us."

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