Newhaven in a jam with new UK preserve win
Wilkin & Sons, the UK producer of Tiptree jams and preserves, has appointed Newhaven to develop and implement a digital marketing, point of sale and PR strategy to promote its Little Scarlet conserve.
The agency’s brief will be to increase consumer awareness, encourage existing consumers of the Tiptree range to ‘upgrade’ to Little Scarlet whilst promoting its qualities, provenance and status to a new audience.
Little Scarlet is currently available at leading independent stores across the UK as well as supermarket chains, Sainsburys and Waitrose.
Marie Storrar, Newhaven’s head of digital, said: “Little Scarlet stands apart from other Tiptree products, a range which is already considered premium. It’s 100 percent unique with over 100 years of history that we can dip into, including little known secrets such as that it’s James Bond’s preserve of choice.”
Tim Came of Tiptree added: “We are impressed with Newhaven’s range of thinking from digital strategy through to their attention to the smallest of details.”