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Bowmore feels the Breeze

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By The Drum Team, Editorial

December 14, 2006 | 1 min read

Bowmore, the Islay single malt whisky, has been given a makeover by Breeze Creative following a competitive pitch against a number of UK agencies.

The new packaging sees the whisky in an embellished glass bottle, taller than that previously used, with the traditional Bowmore Distillery image being displayed along with high-tech foil engraving on the label and the outer tube.

A number of agencies, from both London and Scotland, were asked to pitch for the project.

Craig Mackinlay, the founder of Breeze Creative, said: “I have worked with Morrison Bowmore for 17 years now on their malt whisky portfolio and Bowmore is something for which I have immense passion.

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