Norwich Union bolsters DRTV with DM Push
Norwich Union has launched a follow-up to its equity release DRTV campaign by launching direct marketing activity through TDA.
The Cheltenham-based agency has created a campaign to promote Norwich Union as a market leader in equity release.
The aim of the work is to position the brand as a supportive and understanding provider that offers guidance tailored to people’s individual circumstances.
“Creatively, this campaign taps into golden moments of life and implies that they can continue well beyond retirement,” said TDA account director Paul Stonuary. “The strategy is rooted in research demonstrating that the target audience lead busy lives and don’t relate to images of ‘old people’.”
TDA has also launched a new direct marketing campaign for Cats Protection, thanking donors for support and highlighting the need for extra funds around Christmas.
The new thank you mailer features festive place card settings instead of its normal advent calendar.