Leeds’ Thompson unveils rebrand of Bradford’s national Media museum
The National Museum of Photography, Film & Television has been rebranded as The National Media Museum.
The Bradford-based attraction has been the subject of a strategic branding exercise, which began over 18 months ago. The activity involved audience research as well as internal and external consultation.
The process has been handled by Leeds-based design agency Thompson, which is also responsible for the new name and brand identity. The new brand has been developed to greater reflect the museum’s content, which now includes radio and the internet.
Creative director Ian Thompson said: “Our challenge was to develop a brand that not only reflected the wider remit of the museum, it clearly positioned the museum as an internationally recognised museum of cultural significance.
“The museum has serious ambitions and it was important that the identity allowed these to be fulfilled – it wasn’t simply a case of re-branding what was already there. The new brand is a real statement of intent for the National Media Museum.”
The museum has outlined plans to develop a digital gaming extension to the UK’s only animation gallery and a combination of a virtual and real gallery responding to media developments.
Head of communications at the museum, Lisa Grogan, said: “We love our brand - it’s unique to us and it embodies the excitement and passion we all feel about being part of a truly world class National Museum.”.
Thompson has also been appointed to rebrand the largest independent network of insurance brokers in the UK, Broker Network, following a four-way pitch that included two Leed-based agencies and a London B2B specialist.
The brand identity is expected to be rolled out early 2007 using advertising on 48-sheets, bus sides, adshels and relevant press titles.