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BRAHM HEADS TO SWAMP TO BOLSTER DIGITAL OFFER

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By The Drum Team, Editorial

December 7, 2006 | 2 min read

Brahm has made its second acquisition of the year by completing a deal to buy Leeds-based digital agency Swamp.

An undisclosed deal has been agreed, which will see Swamp’s 12-strong team consolidated with Brahm’s existing digital team of 25. Both agencies have ruled out the possibility of redundancies, with Swamp’s full team relocating to Brahm’s Headingley office.

Julie Hanson, joint managing director of Brahm, said: “Swamp has a fantastic reputation as one of the best online agencies in the UK, and its creative skills and enthusiasm made it a perfect partner for us.

“The two teams have different skillsets that compliment each other perfectly. We have a lot of experience in digital brand work, infrastructure and design, while Swamp has a great pedigree in online marketing and advertising.”

Swamp will move into Brahm’s offices on 11 December, where the combined business will operate as Swamp at Brahm.

The team will be structured with Swamp directors Paul Mallett and Thea Mallett taking on managing partner positions and reporting directly into Hanson. Mallett believes the new agency would free him up to “concentrate more on strategy and creativity, without having to deal with the running of the business”.

“We’ve been talking to Brahm for a long time about the desire both agencies have for growth,” said Mallett. “By combining forces, we will be able to grow the team and offer the best possible service to clients. There’s a lot of activity in digital marketing, with increased amounts of budget being spent online.”

Swamp works on brands such as Heinz, Best Western, Glaxo Smith Kline and Umbro Global; while Brahm counts the likes of British Council, Sage, Persimmon and Learndirect on its varied client list.

In September, Brahm acquired Ad Workshop – a specialist retail, tourist and leisure design and marketing agency.

Brahm now has 185 staff.

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