Line gets set for a busy year thanks to Movies, money, lingerie and law
Edinburgh-based new media agency Line has been retained by the Edinburgh International Film Festival (EIFF) to design and develop its website until 2008.
The announcement comes as the EIFF continues its search for a new design agency. An open tender received 30 notes of interest, with around ten agencies returning tender documents.
EIFF marketing manager Kate Park will now meet with the agencies with an aim of creating a final shortlist of two or three to present creative work. It is hoped that the new design agency will be decided on by the end of January.
Until then, the EIFF will work with Line on a raft of plans for its site as it looks to boost interactivity and add new features based on user feedback.
The agency will also be introducing a new ticketing system to the site to help increase online ticket sales.
Meanwhile, Line has recently launched the first phase of a new e-commerce site for Boudiche, one of Scotland’s premier lingerie boutiques.
The new, brand-focused site allows users to browse the online catalogue of exclusive underwear, while the ‘lightbox’ feature allows them to zoom in on garments. The site is fully content managed and integrates with a back-office stock system which includes wish-lists and guides for men.
Line has also been building a niche in the legal sector launching two new sites for Scottish legal firms Turcan Connell and Shepherd+Wedderburn.
In a busy period for the agency, Line has also been appointed to redesign the website for online money giants MoneyQuest and Think Scotland, creating a new ‘think tank’ site to launch a discussion from the Scottish people about the Scottish nation within a European economy.
With all this going on, Line has brought on board three new members of staff – two designers and a developer – including Ailsa Wilson, who joins from RBS.