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The Bridge launches new Shopping ads

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By The Drum Team, Editorial

November 29, 2006 | 1 min read

The Bridge has created a new TV ad campaign for East Kilbride Shopping Centre – the first since winning the account earlier this year – designed to drive footfall in the run-up to Christmas.

Alan Clarke, deputy managing director of The Bridge, said: “Despite a retail market that has seen shopper numbers falling for two years, the centre has enjoyed growing footfall. It will be no simple task to maintain that momentum.”

Lesley Whitelaw, marketing manager at East Kilbride Shopping Centre, added: “We asked The Bridge to do something that would differentiate our centre from the competition and we’re delighted with the results.”

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