BDH wins £1/2m Northern Ireland Dairy brief

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By The Drum Team, Editorial

November 24, 2006 | 1 min read

BDH\\TBWA has won a three-way pitch to be appointed to the Dairy Council of Northern Ireland account, thought to be worth around £500,000.

The Manchester-based agency has been tasked to develop a through-the-line campaign to promote milk and dairy products to Northern Ireland.

Meanwhile BDH\\TBWA and DIGETARI\\ have created an integrated campaign, alongside London-based PR agency Attenborough Saffron, for Morphy Richard\'s limited edition retro headgear range. The two agencies have created a website and to promote a new range.

To mark its launch, BDH\\TBWA and Attenborough Saffron is running a competition with Reveal magazine to find the most glamorous girls of 2006. Nicola Hodgson, category manager for Haircare at Morphy Richards said; \"The \'Glamour\'s back\' campaign and competition that BDH\\TBWA and Saffron have developed give our limited edition products that extra sparkle.\'

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