Realise wins Apex Hotel and London Based Web briefs

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By The Drum Team, Editorial

November 2, 2006 | 2 min read

Realise has won two new digital accounts following a brace of competitive pitches.

The Edinburgh-based web agency has been appointed by Apex Hotels, the Scotland-based hotel company, and a London-based recruitment specialist, BLT.

For both organisations Realise will now redesign the sites, introduce new functionality and advise on optimal site structures to help both companies increase in their customer reach.

Apex, a growing independent chain of contemporary-styled, four star hotels, has commissioned Realise to redevelop its website to support and drive its business.

BLT has appointed the web agency to address structure, branding, usability and accessibility issues for the recruitment firm’s online presence.

Realise will also be responsible for introducing a content management system, and integrating that within the new website.

The agency aims to complete both projects before the end of the year.

Fiona Proudler, creative services director for Realise, said: “Winning both Apex and BLT shows the reach we are also achieving geographically.

“Both projects require an expertise that recognises the need to put the user experience first and then to develop creative solutions that are practical and commercial, embracing improvements to design, content and functionality.”

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