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Red Vision and Principles team for Seven Seas campaign

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By The Drum Team, Editorial

October 27, 2006 | 1 min read

International healthcare company, Seven Seas has launched its new TV commercial to promote its cod liver oil capsules. The ad, which has been in production for two months, was devised by Leeds-based agency Principles, and features part live footage and part animation. CGI and production was done by Manchester-based Red Vision. Commenting on the campaign, Red Vision creative director, JP Hersey said: “After taking hundreds of high resolution stills of a real cod we built numerous iterations in CGI using data from the shoot.”

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