Cravens wins UK golf psychology project
Cravens has been appointed to help Golfer Within, a golf psychology product, break into the UK market.
The Newcastle-based company will develop a new brand identity for Golfer Within along with product packaging and a launch campaign.
In order to achieve its brief of producing a credible brand to golfers, Cravens’ creative team worked with a practitioner in neuro-linguistic programming and hypnosis in order to create the branding.
The branding will now be carried across sales literature, packaging, an exhibition stand and a website.
Tony Cooper, account director at parent company Cruise, explained: “Psychology plays an increasing role or sports competitors and this product has a relevance to golfers at all levels from Tour Pros to beginners.”
Meanwhile Craven’s digital division, TH_NK, is to create a website for Serenity In The City following an eight way pitch.
The website, which promotes a new luxury urban day that has recently opened in Newcastle, will combine an integrated flash video sequence alongside information detailing the range of treatments and packages on offer.