The Union retains £1m Miller Homes account
The Union has retained its Miller Homes account, although perhaps not for long according to Miller’s marketing director.
The agency was one of what was believed to be a three-way competitive pitch for the construction builder’s account, rumoured to be worth around £1million.
The other two agencies pitching are thought to be IAS Smarts and an England-based agency - either Leagas Delaney or construction and house-building specialist agency Aylesworth Fleming - although the client refused to confirm or deny the speculation.
Phillip Hogg, marketing director of Miller Homes, said of the pitch: “We have decided to leave the account at The Union, at least for a short period, while we are looking into making some operational changes.”
Hogg also explained that, “at the time there was not another agency that offered a better overall package”.
The Union will predominately be working on regional press advertising and “individual developments”.
“Our creative account grew after we acquired Fairclough Homes late last year,” continued Hogg, “so we wanted to ensure we had the right agency in place to handle such a large account.”
Last year Miller Homes bought Surrey based, Fairclough Homes for £264million, helping the Edinburgh-based construction company break the £1billion mark in annual turnover.
It has also recently announced that for the thirteenth year running, Miller Homes will see a growth in earnings following the announcement of its interim results - a 38 per cent rise in profits from £40.8 million last year to £56.4 million.
The Union also does work for a number of high profile brands including Baxters, Velux, Scottish and Newcastle, ESPC, Quality Meat Scotland and the Scottish Executive.