Scots to be challenged to ‘make a difference’ at 2006 MSS conference
Everyone in marketing in Scotland can make a difference, just by thinking differently, according to Ken Grier, who is heading up this year’s Marketing Society of Scotland’s annual conference.
Grier, director of malts at The Edrington Group, said that the reason the society had chosen the speakers it had was because they genuinely did something different.
This year’s conference takes place on 1 December at the Edinburgh International Conference Centre and will host a number of high-profile speakers.
The highest profile is David Magliano, director of marketing for the London 2012 Olympic bid, who will be speaking.
Other speakers include Mads Moller, vertical head of technology at Google; BJ Cunningham, founder of Death Cigarettes; Kim Winser, chief executive of Aquascutum; Nick Ratcliffe, marketing director of Mercedes Benz and Paul Reynish, marketing director UK & Ireland of Subway.
Grier said the reason they targeted those speakers was to push the theme of the conference ‘Make A Difference’.
“‘Make a Difference’ was suggested – and the reason we have the speakers we have – is because they have made a difference,” he said.
“Every one of us can ‘make a difference’ by thinking outside the box. Kim [Winser] talking about how she’s rejuvenated a brand like Aquascutum and David [Magliano] talking about how to win a bid for the Olympic Games are examples; they are really making a difference. BJ Cunningham will be controversial.”
The Marketing Society Scotland has also announced that Malcolm Roughhead, OBE, marketing director of VisitScotland is to be its next chairman. He will take over from the current chairman Bill Farrar, of The Edrington Group.
For more information on the conference, visit www.marketing-society.org.uk.