PZ Cussons launches Original Source campaign

Chief Productions and BDH\\TBWA have joined up to create a campaign for PZ Cussons’ Original Source brand, to showcase its new range of shower gels. Three 10 second ads have been produced, focusing on the all natural ingredients used in the range of products. The ads were directed by Anders Hallberg, using locations around Europe, and will run on Channel 4, E4, More4 and Film4.