Family has announced the win of a new high-profile account as the agency welcomes the arrival of a new senior copywriter.
The Edinburgh-based agency has won the VisitScotland account to handle its above-the-line advertising for the Business Tourism Unit following a five-way pitch.
The first work for the campaign is expected to appear before the end of this year.
Scott Robertson, UK marketing manager of VisitScotland’s Business and Tourism Unit said: “We are delighted to be working with family. We were impressed by the thorough research they carried out pre-pitch, their enthusiasm as well as their creative flair.”
Meanwhile, the agency has appointed Pete Bastiman as its senior copywriter.
Bastiman joins the agency having spent the last six months at McCann Erickson Manchester.
He was previously deputy creative director at Faulds Advertising and creative director for TBWA\Edinburgh and has also freelanced at TBWA\London, where he produced work for Absolut Vodka and Sony Playstation.
On his move, Bastiman commented: “The chance to come back to Scotland and join Family at such an exciting time was a no-brainer. Having worked with some of the guys before, it was great to see they had the same outstanding enthusiasm and passion for good creative work. It’ll be like family reunited.”
Ian Wright, managing director of Family, who previously worked with Bastiman at Faulds, said: “We appointed Peter because he is very talented and has been involved in running his own agency, which is good experience for anywhere. I think he is spot on for the culture here. He’s a lively guy, who will just be great for the family culture. He’s passionate, he wants to do great work and his enthusiasm will rub off on everyone here.”
Bastiman’s appointment follows the announcement in August, that David Westwood had been hired as the agency’s new digital account director.
Westwood joined the Edinburgh-based agency from Tribal DDB, the digital arm of DDB Canada, where he worked for the last six years.
The agency also appointed Michael Fraser earlier this year to head-up its design division.