Newcastle Brown Ale to sponsor Chronicle sports section

Newcastle Brown Ale has signed up as the sponsor of Newcastle Evening Chronicle’s sports pages. Using famous quotes from sports pundits like Terry Venables, Sam Torrance and Gerry Francis, the ads will run with the strapline ‘Newcastle Brown Ale: Speaks for itself. Thankfully’. The ads will run as banners at the foot of the sports pages. Graham Scobie, brand manager for Newcastle Brown Ale, said; “The Newcastle Evening Chronicle is Tyneside’s favourite paper and its sports pages provide the perfect platform for us to gain exposure with the brand’s target audience.” The ads were created by Glasgow-based Frame.