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Coke withdraws ‘Psycho’ ad amid charity row

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By The Drum Team, Editorial

July 27, 2006 | 1 min read

Coca-Cola has withdrawn its new Coke Zero advert following complaints from Scottish charities.

The mental health organisation ‘See me’ complained about the advert which uses the term ‘psychos’ in a comment about blind dates.

“I welcome Coca-Cola's decision to remove the ad which we complained about,” said Linda Dunion, campaign director of 'see me'. “We are pleased that they accept that it may be offensive.”

Coca-Cola released a statement apologising for any offence that was caused by the advertising campaign.

It stated: “The insights used in the advertising build on everyday insights most people can relate to, are tongue-in-cheek and designed to be humourous and appeal to our target audience.

“It was never our intention to offend people. Mental health is a sensitive issue and we appreciate that this advertising execution may offend some people.”

The advert is being re-shot.

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