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Brown departs IAS Smarts for LINE client services director role

Former head of digital at IAS Smarts, Malky Brown has joined Edinburgh-based new media agency Line.

Brown joins the Line team as client services director.

He follows both Toby Freeman and Paul Magee out of the integrated agency. Magee left IAS Smarts recently to reform former online agency ItsNotRocketScience, while Freeman left the team a number of months ago.

IAS Smarts will now funnel a majority of its online work through its sister agency, Manchester-based River Interactive, following last year’s take over by Media Square, as part of the £63m deal from former parent group Huntsworth.

Speaking of Brown’s appointment Line managing director, Ross Laurie said: “We’re growing fairly rapidly and are picking up bigger and bigger projects so we needed someone who really understands both the technical and design side of new media – something which can be very hard to come by in Scotland.

“This appointment shows a maturity in the business that we now have to bring in this function. Clients now expect this level of service.”

Meanwhile, Line has just launched the new website for the Edinburgh International Film Festival. The site celebrates the Festival’s 60th anniversary and offers a full online booking capacity, which is now driving a majority of the Festival’s ticket sales, as well as trailers, recommendations and a full programme of events. 60 percent of the first day sales for the Festival were made online at the site.

It is the second year running that Line has worked with the Festival.

Line also works with BBC, developing content and games for the TopGear site, Scottish Equitable, lawyers Turcan Connell and paint manufacturer Craig and Rose.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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