Napier University Business School has announced a collaborative project with IPAG, a French business school based in Paris, to create a new MSc programme in international marketing.
The move follows an increasing market demand for managers who have a thorough understanding of international marketing techniques. The school will also offer a course in international marketing with tourism and events. Students will study for four months in Edinburgh and four months in Paris, bringing an international perspective to the programme.
The course aims to prepare candidates for the different posts associated with marketing, tourism and events in businesses that operate on an international scale.