ABC rethinks B2B reporting
Following consultation, the ABC Council has ratified the recommendation of a change to the way digital editions are reported on B2B certificates.
This change of reporting will enable print and digital edition circulation to be combined on B2B titles, and has come in response to ongoing industry demand for integrated reporting of digital editions in the B2B sector.
In June 2004 the current rules for the auditing and reporting of digital editions on ABC certificates were announced by the ABC Council, enabling publishers to include their digital edition figures on certificates, although separate from the headline print figure.
ABC reporting will now change in the B2B market to allow publishers auditing digital edition distribution to show integrated circulation figures on their certificates.
A new class of certificate called the ‘Print and Digital Edition Certificate of Circulation’ has been introduced. In addition, rules have been approved and are in place to ensure accurate and transparent use of the figures by publishers.
This change in reporting will take effect from the next B2B reporting period for those publications that are auditing digital editions.