Lake delivers anti-litter campaign

Manchester-based creative agency Lake has created the latest anti-litter campaign aimed at making fans ‘have some pride’ in the streets of England for client Encams. Using lines such as ‘40 Years Of Dirt’ and ‘Eng-urgh-land’ to remind people that it is time their habits changed, the campaign includes six-sheet, beer mat and car sticker executions. The agency has worked on the Keep Britain Tidy programme for four years. Barry Glinister, Lake’s managing director, comments: \"We realise that people get caught up in the footballing moment and don’t think about the consequences of their actions. These adverts aim to remind people about the importance of not dropping litter. This is particularly important when so many fans are gathering in public spaces to watch the games on giant screens.\"