ATS Euromaster move account from BDH to BJL
BJL has been appointed by tyre and car service brand ATS Euromaster following the company’s decision to review the account out of incumbent agency BDH\\TBWA.
The £4million account will see the agency working on a fully integrated campaign that will include national press, regional press, door drops and radio for the retail side of the account along with B2B customer relationship management. A new retail campaign is expected to break in August or September.
BJL is understood to have been appointed after having been tasked with completing some project-based work. Commenting on the appointment Jackie Holt, partner at BJL, stated: \"It is especially rewarding when we win accounts after a project period.
\"It shows that the decision has been based on the reality of the way the agency thinks, creates and delivers, and not just the pitch-day performance.\"
ATS Euromaster has over 500 centres across the country and employs over 7,000 people in the UK.