Chunk creates black horse viral
Chunk has worked with Summer Street to create an online game for Black Horse Motor and Leisure Finance to promote the launch of its new website.
Black Horse, part of Lloyds TSB Group, is one of the largest independent providers of motor and leisure finance in the UK.
A Switch in Time (www.aswitchintime.com) takes the user through different life-stages, from 18 to 65, and, with the help of Black Horse Finance, keeps them switching to the right car for their circumstances.
‘‘As part of the ongoing promotion of the new site we wanted to launch something that would pull the customers in, and drive them onto our approved dealers’ sites,” said head of marketing & communications at Black Horse, Patrick Campbell. “We feel that Chunk and Summer Street have achieved that with A Switch in Time.”