Meadowhall launches new campaign
Poulters has unveiled new work for Sheffield-based shopping centre Meadowhall. The Leeds-based agency has produced the ‘land of Shoppertunity’, which will be used in all future advertising, DM, sales promotion point of purchase and digital communications. Nexus, who has worked on Honda and Orange, was tasked with producing the commercial’s animation. The agency retained the account following a four-way pitch earlier this year.