Hair Cuttery appoint Sass
Hair Cuttery UK has appointed Knutsford-based Sass to handle a strategic positioning and PR campaign as it announces its plans to grow the business.
The activity, which includes a new brand identity that is to be rolled out across all marketing support, will be used to help cement the brand’s current positioning with its core customer base of 20-35 year-old women. The PR campaign will include a footfall-driving radio promotion, sponsorship and an NUS link-up.