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Hair Cuttery appoint Sass

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By The Drum Team, Editorial

June 2, 2006 | 1 min read

Hair Cuttery UK has appointed Knutsford-based Sass to handle a strategic positioning and PR campaign as it announces its plans to grow the business.

The activity, which includes a new brand identity that is to be rolled out across all marketing support, will be used to help cement the brand’s current positioning with its core customer base of 20-35 year-old women. The PR campaign will include a footfall-driving radio promotion, sponsorship and an NUS link-up.

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