Confusion reigns as Morrisons announce pitch
BDH\\TBWA is to re-pitch for client Morrisons, even though the agency revealed to Adline last month that it had retained the business, with new creative work being produced in September.
Months of speculation that the £30million account had been on the move appeared to have been put to bed when the Manchester-based agency confirmed to Adline that it had been re-appointed by the supermarket chain in the past six weeks. However, recent reports now contradict this statement, with AAR conducting a pitch that includes three London agencies. BDH\\TBWA is also involved in the pitch.
BDH\\TBWA’s Neil Griffiths refused to comment on the reports as Adline went to press. The agency has worked with the client for the past three and a half years, producing the ‘More reasons to shop at Morrisons’ campaign.