1576 expands Seafish campaign to England
1576 has rolled its Seafish ‘SuperHumans’ campaign across England following a successful launch in Scotland’s primary schools.
The next phase of the campaign by Seafish is to initially target 500 primary schools in the north of England, followed by schools in central England and then finally the south.
“Hearing positive feedback from the children in Scotland about the Superhumans and looking at the success of the campaign in getting them to eat more fish was a reward in itself,” said Gary Smith, joint managing director of 1576.
The sticker campaign encouraged children to eat fish by collecting stickers to win ‘SuperHumans’ prizes.