Red Kite Helps BBC Scotland Bloom

Red Kite has designed an animated sequence set in a ‘funky floral meadow’ with short music clips playing over to represent the station’s variety of music.

Ruth Palmer, promotions director for BBC Radio Scotland said: “I initially explored ways in which I might use graphically-treated live action footage but quickly realised the variety, composition and movement of flowers which I needed could only be achieved if they were created from scratch.”

The campaign uses some ‘pseudo’ Latin plant names in connection with the station’s programmes. Vic Galloway’s indie-flavoured programme became ‘Rockus extremis’ and Jazz House were labelled ‘Villa Laidbacchus.’ Colin and Justin’s new show became ‘Campus Decorus.’

Ken Anderson, managing director of Red Kite commented: “I am delighted that we secured such a prestigious and bold commission against very tough competition and have had an opportunity to showcase our creative talent in Scotland. The team here at RK has loved working with the BBC guys who have been fantastic. This commission reflects RK’s desire to be involved in innovative content that displays our flexibility and diversity, and also shows how we can operate creatively at the highest levels.”

Jeff Zycinski, head of BBC Radio Scotland was delighted with Red Kite’s work: “I love the animation. It looks colourful and I’ve always believed that radio is a visual medium. Usually the pictures stay in the mind of the audience, but this campaign puts them on the screen. Initial reactions from the audience and our production teams have been very positive.

“The message of this campaign is very simple, BBC Radio Scotland provides a variety of music that isn’t available on many other stations. It’s the first time we’ve promoted our music in this way. Most listeners come to us for news and sport, but we do have a good story to tell and in the summer months we have twelve new music programmes to schedule.”

The campaign will be broadcast on BBC Scotland over the next two months.