Highland Spring in organic push
Highland Spring is to roll out a national TV advertising campaign, promoting its organic credentials for the first time .
The campaign is an extension of the successful pilot in London and Scotland called The Journey, which captures the rollercoaster journey of the water, from rain cloud to bottle.
Launched this month, the campaign will run until mid June. The commercial - created by Merle - features water tumbling through a dramatic Scottish landscape before arriving in a Highland Spring bottle, with the sign off "Drawn from organic land. Reassuringly pure."
Seven new press ads will also appear in lifestyle magazines and newspapers from early April running for the rest of the year. All executions will feature the strapline, 'Every drop drawn from land certified organic by the Soil Association. Reassuringly pure.'
Highland Spring will also repeat its highly successful ‘Scotland Underground’ 48-sheet campaign on London Underground.
Media is being bought by Spirit Media Scotland.