Lightershade in Flash financial win
Digital media agency, Lightershade is working with Aegon Asset Management to allow the financial company to use video for the first time to communicate its monthly updates to both internal and external audiences, through encoded video and Flash work.
Each month, Bill Dinning, Aegon’s head of strategy, and ‘star’ of the videos, outlines the key economic drivers, Aegon’s current view on world markets and its global strategy. In three minutes, he summarises the key points and gives a clear picture of often detailed and difficult information.
Aegon now has plans to extend the project, having proved the concept, to communicating information about specific products and markets, including graduate and fund views.
“The use of video brings dry information to life and helps viewers make sense of the in depth reports that the video accompanies,” said Garry Latimer, Aegon’s head of marketing. “Using video in the corporate workplace is a natural evolution of that trend.”