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New identity for Scottish TV and Grampian TV

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By The Drum Team, Editorial

March 3, 2006 | 2 min read

SMG Television has announced that it will be launching a new identity for Scottish TV and Grampian TV later this year.

The television companies will come together under a single identity, known as STV, which will be unveiled to viewers via on-screen teasers and promos.

The Scottish TV and Grampian TV licences will be unaffected by the launch of a unified identity. This will work in Scotland the way the ITV brand works in England, where 11 regional licences are responsible for regional production but exist under the ITV1 identity.

Scottish TV and Grampian TV will continue to develop their plans for more localised news services for the North / South regions covered by North Tonight and the East / West regions covered by Scotland Today. Scottish TV and Grampian TV already have a unified schedule in terms of non-news programming, whereby viewers across Scotland can view productions coming out of both regions.

Separate regional programmes will continue to be produced by both companies and key brands such as Scotland Today and North Tonight will remain.

The re-branding exercise follows the Review of Public Service Broadcasting and paves the way for SMG Television's development of a new e-commerce strategy that looks at potential opportunities via internet, mobile and new platforms, providing added value content for viewers and commercial opportunities for the company.

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