Dig For Fire helps Keep Britiain Tidy
Keep Britain Tidy has launched a campaign aimed at reducing smoking-related rubbish, which is now the UK’s biggest litter problem. The activity comes as a result of growing fears that the decision to ban smoking from pubs and clubs by 2007 could see the streets being used for cigarette butts and packaging.
Billboards, bus rears and phone boxes will be used for creative work for the campaign, which has been developed by Sheffield-based Dig For Fire. Commenting on the executions, Ginette Unsworth, marketing manager for Keep Britain Tidy, said: \"Dig For Fire’s work really encourages smokers to think long and hard before disposing of their cigarette rubbish. The advertising campaign highlights the issue that cigarette butts cannot be disguised as anything but litter.\"
Supporting the outdoor activity, the organisation has teamed up with ten local authorities to raise awareness of the campaign amongst smokers. Councils will provide dedicated cigarette bins in city centres, distribute personal ashtrays to the public and carry out local media relations campaigns.
Asda stores in England and Northern Ireland will also be distributing free personal ashtrays to the public.
Charles Glover, managing director of Dig For Fire, said: \"Our outdoor campaign is designed to target smokers when they are having a cigarette on their way to work, during lunch breaks and when they are returning home. In this way, we aim to help Keep Britain Tidy meet its goal of dramatically reducing a problem that affects us all.\"