Nation1 will launch Xscape at Braehead
Nation1 has been appointed by X-Leisure, the leisure property arm of asset management firm Capital & Regional, to launch Xscape at Braehead, Scotland’s first real snow, indoor ski slope, mixed leisure and retail scheme.
The £60m 460,000 sq ft development will house a real snow ski slope, climbing wall, aerial assault course, an Odeon cinema, several restaurants, a 24 lane bowling alley, bars, a selection of high quality extreme sports retailers and other attractions.
Nation1 will be working on an integrated marketing communications campaign which will include; outdoor, radio, press, guerilla advertising, stunts and a PR focus which will be provided by Martin Raymond and Ali O’Neale of partner agency Cloudline.
In addition the agency will be working closely with X-Leisure to forge local partnerships with the public sector, schools, travel and tourism as well as appropriate media partners and brands.
Launched by chief executive of X-Leisure PY Gerbeau, Xscape will open in spring this year. The Braehead centre follows the success of Xscape Milton Keynes and Castleford Leeds.