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Third Eye celebrates festival wins in both Edinburgh and New York

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By The Drum Team, Editorial

January 12, 2006 | 2 min read

Third Eye Design has been appointed to work on major branding projects for two of the world’s largest festivals, the Edinburgh Festival Fringe and the New York Festivals.

The agency has been appointed, without a pitch, by the New York Festivals to rationalise the existing Festivals brand, and to improve the communication of the nine award shows.

The win is Third Eye’s first in New York since opening in the city at the end of 2005.

The work will extend to the design of all the company’s corporate communications, including the New York Festivals website.

The agency has also been tasked with communicating the re-launch of the New York Festivals of Advertising, including the show’s Call for Entries.

Toby Southgate, managing partner of Third Eye’s New York office, said of the win: “We’d be delighted to work with such a prestigious client at any time, but for the New York Festivals to be our first client for Third Eye Design New York is extra special for us.”

Greg Sonbuchner, president of the New York Festivals, added: “The New York Festivals showcases the world’s best creative work, and has its home in one of the world’s greatest cities. We chose Third Eye Design because of their creative excellence. We also feel that they are truly committed to New York, given the opening of their new office.”

Furthermore, following a five-way pitch Third Eye has been appointed to redevelop the brand and all communication for the Edinburgh Festival Fringe.

The Edinburgh Festival Fringe is the largest and most famous festival of its kind in the world. With over two million people attending each year, the festival brings about £75m to the Scottish Economy.

Speaking of the wins, Mark Noë, managing director of Third Eye Design, commented: “Setting up a new studio in New York has taken a lot of hard work and I’m extremely pleased to have won a contract with a client of such a high calibre.

“I’m also excited with the prospect of working with the Edinburgh Festival Fringe. It’s a great brand. Working with a client like this shows our commitment to continue building our already strong portfolio in the UK.”

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