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Real Radio continues to dominate Scotland

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By The Drum Team, Editorial

November 3, 2005 | 2 min read

Real Radio continues to be the largest radio station in Scotland, according to the latest Rajar audience figures, with an audience of 733, 000 listeners. The station has increased its audience by 36, 000 listeners since the previous quarter, and now enjoys a 17.3% market share.

The Emap-owned Radio Clyde has also expanded its market share, meanwhile, with a 23.9% share of the West Coast radio audience. However both Clyde 1 and Clyde 2 have lost listeners. Sister company Radio Forth has also lost listeners in the recent figures, with Forth One attracting 312, 000 listeners (down from 328, 000) and Forth2 114, 000 (down from 136, 000). Radio Forth has dropped its market share to 17.4%.

Elsewhere in Emap’s Scottish portfolio Radio Tay suffered a slight dip in audience figures and Northsound lost around 5, 000 listeners with 157, 000 listeners split between Northsound One and Two.

West Sound has managed to hold steady with 166, 000 listeners while increasing its market share to 31.1% in its area. Moray Firth has dipped by 8, 000 listeners to 108, 000. Radio Borders has also taken a small listener hit, dropping by 2, 000 listeners to 56, 000.

GCAP-owned Glasgow station Beat 106 has dropped from 390, 000 listeners in the last audience figures to 379, 000 this time, but has maintained its 4.7% share of the central belt radio audience.

Saga 105.2, meanwhile, has increased its market share from 6.1% to 7.3% of the Glasgow audience.

Kindgom FM has marginally fewer listeners in the third quarter figures, with a loss of 1,000, while Central FM has lost 2, 000 listeners to 46, 000. River FM, meanwhile, has bolstered its audience with a 3, 000 listener boost, while UTV-owned Q96 has dipped to 50, 000 listeners. Sister station Wave 102 has added 2, 000 listeners to attract 26, 000 listeners.

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