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MIF choose Love and Code for launch campaign

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By The Drum Team, Editorial

October 31, 2005 | 1 min read

Love and Code Computer Love have been appointed to launch the inaugural Manchester International Festival 2007.

Love has been tasked with creating a brand style that will be used across all corporate communications from the launch of the festival later this month. The agency will work with the Festival’s creative director, Peter Saville, who has designed the logo for the festival.

Commenting on the appointment, Christine Cort the festival’s communication’s director, said: “Love’s passion to create ground-breaking new work fits in perfectly with how we want the Festival to be portrayed. It’s a great opportunity to work with such a creative agency.”

Meanwhile Code will be responsible for producing a digital strategy and developing an online presence, which includes creating an interactive website to act as a main source of information for the Festival.

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