Online Bingo gets marketing push
Scotland’s first dedicated bingo site www.BingoScotland.com launched this week. Created by the founders of ThinkBingo.com, the UK’s leading bingo site, the new Scottish website is the first regional bingo site of its kind. It offers Scots the opportunity to play against one another, or to meet and chat with fellow Scottish bingo fans across the country.
The launch is supported by a six-figure marketing campaign in Scottish newspapers featuring advertising and promotional activity by Edinburgh-based Jump Marketing and a media relations campaign fronted by 3x1 in Glasgow.
Media buying is by Target Media who currently work on the national ThinkBingo.com campaign.