New Orginal Source work launched by BDH\\\\TBWA
BDH\\TBWA has created a £1.5 million press and 6-sheet poster campaign for Original Source as part of a fully integrated campaign that will run for the next six months.
The ads focus on the iconic packs, emblazoned with bold headlines to embody the intensity of the product contained within; The Mint Shower Gel ad displays the line ‘Like being caught in a hailstorm of mint imperials.’
The campaign will feature five different press executions running in the press and will be further supported by 6-shet posters. All promotional activity for the campaign will be handled by TEQUILA\\Manchester, while online banner ads have been created by Digerati.
Andy Lockley, creative director at BDH\\TBWA said of the campaign: “When people try Original Source, they love it. It really delivers an experience that gets users talking, so we wanted to create a campaign that would really honour this”.