Leith do Heroin ads

The Scottish Executive has launched the latest stage of its Know the Score anti-drug campaign. Created by The Leith Agency, the new ads are focused on tackling the misconception that smoking heroin is not as dangerous as injecting the drug.

The campaign, which runs on TV, radio, bus-side and 48-sheet poster sites, was created by Chris Watson and Rufus Wedderburn. The production company for the TV execution was MTP.