FrameC bolsters management team with former Wieden and Kennedy boss
FrameC has hired a trio of senior management figures as it strengthens its place on the roster of Subway, the sandwich retail client.
David Miller, the former MD of Wieden + Kennedy Amsterdam and a native Glaswegian, will join the agency early next year. He will take up the post of MD as the company’s expansion forces chairman Alan Frame to spend more time away from the day-to-day running of the office.
“David chose not to join the big three in Europe after he left W+K,” said Frame. “He wants to be part of the decision-making process and believes in the same ethos as we do. He developed a world-famous agency out of a small city and he believes there’s no reason why Glasgow can’t be on the map in the same way as Amsterdam.”
FrameC has also poached Angus Walker of The Leith Agency as creative director. Walker will replace Martin Gillan, who has left the agency after moving to London to head up FrameC’s London office.
“Martin did a great job in London, but we need a creative director closer to the action in Glasgow,” said Frame. It is believed the London office will be used as a base for an accounts team. FrameC’s final hiring is Scott Wylie, the former head of Scottish sales at Viacom, who is to join as head of client services. “There’s an energy about Scott,” said Frame. “He understands clients and he understands media. He’s very close to numbers and client’s performance figures.”
Frame last week announced it had won the national UK account for Subway, which has 500 outlets in the UK. It won the brief for the Granada and Yorkshire region earlier this year. The company’s marketing is notoriously complicated with its franchisees giving a proportion of their turnover to a national marketing pot. The money is used for a national branding campaign, but is also further broken down and given to regional managers to use for localised marketing. Mediacom was handed the company’s £7m UK media business in July.