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Channel 4 hunts for ultimate viral

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By The Drum Team, Editorial

October 6, 2005 | 1 min read

Channel 4 is set to launch a new competition to find 2005’s ultimate viral email advert.

The TV channel has joined forces with Bore Me – the world’s largest collection of viral emails - digital agency DS.Emotion and viral promoter Hot Cherry to showcase some of the best viral e-mail ads produced in the UK.

Channel 4’s IdeasFactory will launch the contest, ‘Germ’, on 17 October. The winning agency will have its work seen by millions around the world, receive significant media exposure and free seeding on Bore Me’s home page for two weeks, worth £5,000.

Adam Gee, commissioning editor, Interactive at Channel 4 said: “The entertainment value, impact and reach of viral emails is phenomenal – a great idea will go global in next to no time but if it’s a bad idea, the viral will stop dead in its tracks. With Germ, we’re showcasing some of the best digital creativity UK agencies have to offer and we aim to make it an annual fixture.”

To enter, or for more details, visit www.channel4.com/germ.

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