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Poulters launch Midland Mainline TV ads

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By The Drum Team, Editorial

September 29, 2005 | 1 min read

Poulters has used the rising star of factual television presenting, ‘Coast’ and ‘Map Man’s’ Nicholas Crane, to front two 30-second TV commercials promoting rail operator Midland Mainline. Filmed over two days at London’s St. Pancras station and on board scheduled train services, the executions aim to communicate Midland Mainline’s approach to pricing, punctuality and investment in new trains with the theme of ‘Let’s move on!\". The tongue-in-cheek ads will be on air throughout October and November on the Central East and Yorkshire ITV networks.

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