Grand slam for Mere Communications
Mere Communication has been appointed by Dunlop Slazenger International to handle all public relations activity for the company\'s brands - Dunlop, Slazenger and Carlton. Mere Communication\'s have been tasked with supporting the cricket, tennis, golf, squash and badminton sectors of the business, whilst pro-actively assisting in building the brands and highlighting the new ranges of innovative sports products.
Chris Ronnie, chief executive officer of Dunlop Slazenger comments: \"Mere Communication has been brought onboard during an exciting stage in the brands’ growth and development. Having worked closely with the Mere Communication team during the Daily Telegraph Dunlop Masters earlier this year, we recognised their creative and dedicated approach to the project, and are confident that this same enthusiasm will add to the weight and success of our future plans.\"
Managing director of Mere Communication, Tony Tighe added: \"This is a fantastic new account win for our agency. Dunlop Slazenger International has really big plans to make all of its brands in the portfolio even more famous during the 21st century - we are so pleased to be working with them in helping to achieve their aims.\"