Atalanta has unveiled its first work for Westons Cider since being appointed to handle its national design and advertising. The agency has developed a range of direct mail material for Herefordshire-based Westons and is now developing a national advertising campaign targeting the on-trade. The traditionally produced, draught and bottled cider is exported to 14 countries worldwide. Based at the original farm "The Bounds", Westons cider employs 80 people, sells approximately 1.4m gallons a year and has a turnover of £7.5m.
Anderson Strathern appoints Union.
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