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Clayton Graham scoops Sprayway

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By The Drum Team, Editorial

August 12, 2005 | 1 min read

Manchester-based outdoor clothing company OSC has tasked Clayton Graham Communications with looking after development of the Sprayway brand.

The agency was appointed after a four-way pitch and will now handle advertising, e-business and PR for the brand.

“Everyone knows the Sprayway name, but the brand has not perhaps lived up to its inherent fame over the last few years,” commented Clayton Graham managing director, Peter Clayton. “We intend to change that, and the team we are working with want to change things drastically as well.”

Clayton Graham already handles marketing for the Mountain Equipment and Ronhill Sports brands, also owned by OSC.

The news comes as Clayton Graham moves to new custom-designed premises on Sandyford Place, in Glasgow, following a period of expansion for the agency.

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